Ray Palla


Simple Triple Standard: The Real Official, Almost True Backstory for Modern Commercial Radio” is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact.


In spite of a long-sacred unwritten radio law, mid-market newscaster Bryant L. Herman inadvertently becomes part of the news story and politics hold him to the fire. It could cost him his career or change his ambitions, just as he is falling in love. He can’t decide if it’s more important to follow accepted standards or fight the system. His choices are Standard One – stay away from the story, or Standard Two – become an investigative reporter. But then there is Bryant’s own third standard.

This story is about how every day we are affected by standards, whether we perceive their presence or not. “The Real Official, Almost True Backstory for Modern Commercial Radio” is fiction with a lot of truth hiding in the wings. If you’ve ever lived in a small town or close-knit community, you know about double standards. How much more complicated can a triple standard be, right?

World famous Austin music celebrities, and behind the scenes radio personalities embody Bryant’s descriptive of this genuine 1970s Texas style nostalgic romp which also includes love and passion, and an unexpected lethal twist.

“When I was young and impressionable, I saw some things that permanently changed me, changed my mind, and altered life even as I live it today. Things that are defined by standards are often that impactful. The world would surely be a terrible place without them though–standards I mean; you’ve got to have them! Too much of a good thing, on the other hand, is also impacting. Relative to where you stand, the impact can be deadly.”

Additional information



There are no reviews yet.

Be the first to review “SIMPLE TRIPLE STANDARD”

Your email address will not be published. Required fields are marked *


Ray put three decades into a commercial broadcast career. He anchored two top-rated Texas radio news desks. Now, his books KRILL AMERICA, SIMPLE TRIPLE STANDARD, and H: INFIDELS OF OIL have 5-star ratings on Amazon.

During his journalism career, Ray interviewed astronauts who walked on the moon like Edwin (Buzz) Aldrin and the late Neil A. Armstrong. Ray recalls that “those two, like school kids,” sparred over who spoke the first words on the moon. “Aldrin still contends that he said something about a soft landing just seconds before Armstrong famously reported to Houston that the Eagle had landed.”

U.S. Senators, Governors, Mayors, and a host of other influential notables interviewed with Ray (and they all called him ‘Ray’). His “on and off-the-record” dialogs invoked hundreds of musicians, actors, comedians, sports legends, and daily-dozens of down-to-earth people to speak up or speak out. From those conversations, Ray learned the art of telling a compelling story.

Palla recently said, “I was too young and naive to grasp the ‘forever impact’ of some of them. Like Willie Nelson. I just hope that a piece of Willie’s greatness shines out through me, as a result of my quest to peer into how his success came to be. What an incredible influence some men and women ‘troubadour’ into future generations! I admire those who do.”

Mr. Palla also boasts awards for several national advertising campaign jingles for customers that include Ford, Purina, & Exxon.

For more information visit RPalla.com